Anna ChernoshtanPsychology & branding
Psychology / Branding / Women01 — On your terms

“Do whateverthe fuck you want”

requires a financial plan.

I want more women to have both.

The freedom to move countries. Change careers. Build something of their own. Decide what a good life looks like—and have the money to support that decision.

Anna standing in a tailored suit and sunglasses
Personal brands & women-owned businessesMeet the woman behind the work
The woman behind the work02 — Meet Anna
Anna in a black suit on a studio backdrop

I’m Anna.

In my thirties. Survived two immigrations.
Unmarried and living with a dog.

According to patriarchy, I’m a failure.

According to women,
I’m living my best life.

And that’s what I want to help more women achieve: a life they get to choose for themselves.

The background

Psychology.
Marketing.
Lived experience.

I bring a bachelor’s, a master’s, and a postgraduate diploma in psychology, alongside 11+ years of marketing experience.

I’ve worked for and with Versace, Nikki Beach, Vogue, PrettyLittleThing, and other brands on their online presence, social media, and content strategies.

Then I had to apply that experience to rebuilding my own presence after losing Instagram and LinkedIn accounts built over 12+ years.

Experience working for & with
VersaceNikki BeachVoguePrettyLittleThing

I want you to do well.
And I know how to get there.

My approach brings psychology and marketing together: understanding the woman behind the brand, then helping her communicate her expertise, express her personality, and build an online presence that supports her ambitions.

After more than two decades of learning, studying, and building, I’m here to share what I know and build a community of women creating their own version of success.

Visibility with a purpose03 — The bigger picture

Your online presence
is a business asset.

One that stays with you no matter where you go or what happens in your life.

And if it’s built right, it’s a way to financial freedom—something women were robbed of for generations.

And it’s time to change that.

Anna in a white suit, standing still as people pass behind her
Individual guidance04 — Work with me

You don’t have to figure it all out alone.

You’re allowed to want more.
Let’s work out how to get you there.

Anna in a tailored black blazer, looking to the side
01

Personal
branding

You have expertise, personality, and something to say. Let’s make sure your online presence communicates all three.

We’ll work on your positioning, messaging, and content direction so people understand what you do, what makes you distinctive, and why they should work with you.

Let’s talk about your brand
02

Branding for
women-owned
businesses

You’re building a business. Let’s give people a reason to choose it.

We’ll work on who you’re speaking to, what your brand stands for, and how to communicate its value through your online presence and content.

Let’s talk about your business
03

Coaching

Putting yourself out there can bring up a lot. Especially when you’re used to questioning yourself before anyone else gets the chance.

Individual support to work through the doubts and decisions getting in the way of your ambitions, and take your next steps.

Let’s talk about your next step
The self-paced course05 — Start independently

Learn to speak
branding fluently,
one level at a time.

Not ready for 1:1? Start here.

Work through the full course, or choose the modules you’re most interested in. Each module contains five lessons.

Thirty text-based lessons, practical exercises and worksheets. Download your PDF after purchase and work at your own pace.

Anna standing in a suit holding an open laptop
A1The foundationsBrand foundations

Get clear on who you are, whom you help, and what you offer.

  1. Your brand goals
  2. Understanding your audience
  3. Finding your positioning
  4. Your personality and voice
  5. Communicating your offer
Get A1 — €20 + tax
A2Profiles that make senseInstagram / TikTok / LinkedIn

Package your profiles and understand what each platform does best.

  1. How the platforms differ
  2. Your Instagram profile
  3. Your TikTok profile
  4. Your LinkedIn profile
  5. Turning a profile visit into a next step
Get A2 — €20 + tax
B1Content with a purposeStrategy / Setup / Tools

A clear content strategy and a setup you can actually use.

  1. Your content themes
  2. Formats and what they work best for
  3. Planning your content
  4. Lights, filming, and equipment
  5. Editing and recommended tools
Get B1 — €20 + tax
B2Organic growthMy signature blueprint

Build an organic growth plan around your brand.

  1. My signature growth blueprint
  2. Helping the right people discover you
  3. Building a community
  4. Collaborations
  5. Understanding what’s working
Get B2 — €20 + tax
C1Paid promotionBoosting / Audiences / Budgets

Understand your options before you spend money promoting a post.

  1. When paid promotion makes sense
  2. Boosting versus campaign tools
  3. Objectives and audiences
  4. Creative and budgets
  5. Evaluating your results
Get C1 — €20 + tax
C2Your brand in practiceYour next 90 days

Connect your online presence to your business ambitions.

  1. Connecting content to your offers
  2. Calls to action
  3. Handling enquiries
  4. Reviewing performance
  5. Your 90-day plan
Get C2 — €20 + tax

The full journey.
Or your next chapter.

Choose an individual module for €20, or get the complete A1–C2 course for €80, before applicable tax. Save €40 compared with buying all six separately.

Applicable VAT or sales tax is added by Payhip at checkout based on your location. You’ll see the final total before paying.

This is self-paced education. Psychological assessment and individual guidance aren’t included.

Get The Complete Course — €80 + tax
A conversation about you06 — Your next step

Let’s talk
about what
you want.

Tell me where you are, what you’re building, and where you’d like to go. We’ll explore how working together could help.

Book your discovery call

A 20-minute conversation about your brand and how we could work together.

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